Chinese New Year 2023

Co-Art Director | Concept Artist | Storyboard Artist | Designer

An animation released in conjunction with Chinese New year 2023, Year of the Rabbit, to promote Lee Kum Kee’s Brand and products. We took the concept of good food transporting you to other worlds super seriously, and made an exciting, engaging, fast paced video combining three different design styles to reflect the different flavours and food experiences.

This project won the Gold Award for Best Animation at The Scottish Design Awards 2023

Credits
Client: Lee Kum Kee, Made at Heehaw; Producer: Jiki Lim-Ford Production Assistant: Sarah Blackie, Live Action Director: Graham Priz-Bennet, Animation Director: Dan Lester, Co- art director: Sammi Duong and Dan Lester, Storyboard Artist: Sammi Duong, Designers: Sammi Duong, Daisy Ness, Monika Stachowiak, Dan Lester, Animators: Kyle Maxwell, Dan Lester, Lawrence McLellan, Editors: Alex Choudhary, Drew Gibson